reflections

My Utile Center

October 31st, 2008 Why Nani from Juan De Nova Island Vacations in Chamonix

Chamonix Mont Blanc is a beautiful location with the towering Mont Blanc and tumbling glaciers. Everyone like to go skiing or even sightseeing. I normally travel from Atlanta and stay at a Chamonix hotel for the duration of my break.

My family and I previously visited JW Marriott Seoul but it never matched its marketing: The JW Marriott Seoul is a deluxe property situated at Central City in Gangnam, on the south side of Seoul, approximately 28 miles from Gimpo International Airport and 37 miles from Incheon International Airport. Local attractions include Apgujeong Rodeo Drive, Deoksugung, Lake Seokchonho, Myeongdong, Olympic Park, Seoul Tower, and Lotte World Amusement Park.Hotel amenities include non-stop coach service to airport, complimentary shuttle to shopping center, express check-in/out, complimentary onsite parking, valet parking (fee), 24-hour room service, laundry/valet services, shoeshine, babysitting, hair salon, gift shop, concierge, business center, safe deposit box, Seoul Rent-a-car desk, indoor pool, solarium, health club, whirlpool, sauna, tennis and squash courts, jogging track, and full European-style spa. Onsite drinks and dining are available at the Classic 7, the Deli Shop, JW??s Grill, the Lobby Lounge, Man Ho, Marriott Caf??, The Exchange, and Mikado.Guest rooms feature work desks with lamps, dual-line telephones, voicemail, dataports, in-room fax, high-speed Internet access, cable TVs, in-room movies, mini-bars, coffeemakers, A/C, irons, ironing boards, trouser presses, hairdryers, bathrobes, and in-room safes.

On the other hand in Chamonix village the guesthouse is always brilliant. Also eating out in my preferred French restaurant, Brookshire’s Food Stores - Deli, munching fourth of july lemon flag bars is a memorable experience. Chamonix Mont Blanc is a big enough village to insure that there is lots of things for the snowboarder to do. With a cinema and a strip of bars, Chamonix provides a combination of climbing, French alpine charm and shopping which barely any ski resorts can match.

October 31st, 2008 Mistakes that Can Bury a Blog

Too often bloggers complain that after a great start, a year later their blog is as dead as can be. This is a common problem that almost always revolves around a small list of common mistakes made by the blogger. A blogger can sit back and expect the blog to do all of the work for him or her, which is a terrible way to approach blogging. A successful blogger would tell you that great blogging takes a certain amount of dedication and hard effort to make it work. You have to put effort into a blog to sustain it, especially after the first month or so of completing the design. Many people work so hard during the initial design phase that they get lazy after it is complete. To avoid this happening to your blog, check out these five common mistakes that can bury a blog.

Infrequent Updates

One of the biggest mistakes a blogger can make is to “forget” about posting. The most successful blogs are updated with new posts at least once a day. Some larger blogs are constantly being updated. You should try to create new posts as often as possible. If you miss a day here and there, it will be no big deal. However, if you miss a week or more without posting, you might as well consider the blog dead already. You have to take a few moments, even as few as five, a day to create interesting posts or content. If you are writing short and concise posts like you should be, this should not be that challenging. It is easy to keep your blog updated, if you make it a priority.

Too Much Advertising

Most bloggers today do want to make a profit from their blog. This is a trend that can get out of control quickly however. If you are interested in adding ads to your blog, do so with caution. There is nothing wrong with a few appropriately places ads that offer viewers links to places that correlate with your blog’s content. However, adding a massive amount of advertisements on your blog is a mistake. If you have a bunch of flashy ads on your blog, your content will get lost within the hoopla. Therefore, you should always limit your ads to three or less per page. Make sure you place them in appropriate places that let your content shine through. Don’t allow enormous ads to fill up your pages either. They will simply annoy readers. Be smart about including advertising on your blog!

Unprofessional Look

Looks do matter when it comes to your blog. The more professional and crisp your blog looks, the more your readers will take you seriously. If you are interesting in boosting traffic, you should try a more serious layout or presentation for your blog. If you can afford to hire a professional, you should. If you choose to do it yourself however, you must make sure the end product is good. If you have a sloppy blog that looks “homemade” you will not likely have a great response. Try different layouts and approaches to see what gets you the most traffic.

Graphics Overload

Pictures can add a ton to your blog and draw in more readers. However, when done excessively, much like ads, pictures can drive people away. The main reason too many pictures can ruin a blog is because there are many web surfers who still use slow internet connections. When they try to load your page, it will take an excessively long time to do so. This in turn will likely drive them and anyone else with this problem away. Try limiting to a few pictures per page.

Inappropriate Content

Everyone knows that the web is a place where you can freely express yourself. However, if you want your blog to survive, you might want to think about that freedom of expression. Although you should always say what you feel, you can do so in appropriate manners on your blog. There are ways to say anything on your mind, without using profanity or any offensive lingo. If you want your blog to be successful, you cannot be inappropriate with your content.

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October 30th, 2008 The Evolution of Blogging

Blogging has become an extremely popular way to publish information on the internet. When else in all of history has a single person with little or no financial investment been able to create content that can instantly be read all over the globe? Sites such as Xanga, Blogspot, MySpace and many others have cropped up with their sole function to making blogging available to the masses. As with any new technology as the number of users increase so does the number of uses.

The very first bloggers and probably still the majority of users today simply blogged about their lives or used it as an outlet for the frustrations of the day. Soon afterward bloggers began spouting opinions left and right. It became a platform to let the world know how the person felt about politics or whatever seemed relevant.

In recent years more and more blogs are arising with the purpose to inform their readers on a variety of subjects rather than just offer opinions. Gizmodo is a site that is dedicated to reviewing products that utilize the latest technology and it’s been a huge hit among gadget freaks. The blogger gives a short synopsis about the product, which range from the really cool to the really odd, and optionally expresses their opinion on the usefulness or praticallity of it. It has differentiated itself from the plethora of “opinion” blogs and actually delivers informative content. It scratches the itch of everyone out there who needs to know what ’s coming out next and it throws in enough humor to keep it from being stuffy or boring.

There are other blogs which have even taken it to the next level. Their goal is to educate their readers. WebBizBlog is a blog whose purpose is to educate readers on how to establish a profitable web-presence. Rather than simply spouting opinions, the authors do the leg work and test out various strategies for advertising online or driving users to a particular website. The results they post in a blog and make available to the public.

So, from daily rants, to informing the public of whats new, to educating people on what works, blogging is a powerful medium that is constantly evolving.

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October 28th, 2008 Creating Your Email Newsletter

If you’ve never done one before, creating an entire email newsletter can seem like a daunting task - and more so when you think about putting one together as a regular thing. But it’s not that hard. Here are some guidelines to follow.

1. Don’t expect more than five minutes from your customer. He’s busy: running a business, surfing the Internet, changing diapers, checking out new ringtones. A newsletter of between 500 and 1000 words per issue is ideal for most, especially if you include click-throughs for your website, where they’ll find more content.

2. Keep it simple and short. Subdivide that short newsletter into bite-sized bits, smaller articles of 200-500 words. Use short paragraphs and lots of bullets.

3. A picture really is worth a thousand words, but only if your customer accepts HTML. If your customers accept HTML in their inbox, you can include images of your products in your newsletter. You should always be ready with a text version, just in case they can’t accept HTML.

4. Your newsletter should be supplementary to what’s on your website. Your primary goal for your newsletter is to get your customer to your website, where they will buy products. Always keep that in mind when composing your newsletter.

5. To maintain a high level of presence in your customer’s mind, you should send out a newsletter every four weeks. More frequently can get annoying, and less frequently may cause your sales to drop off. With a short newsletter, this can be very doable.

6. Content can be anything useful and entertaining. If you run an online bookstore and want to have short stories and book reviews for your content, that’s fine; if you sell genetic engineering products and want the latest technology news, that’s good too. The key is that it must captivate your customer and get them to your website.

7. Use email newsletters to communicate information about sales. Remember, this is a marketing tool. If you have a hot buy, write an article about it in the newsletter; for instance, if you’re trying to get rid of H-scale train track, write an article about H-scale trains and advertise after the article that your track is on sale, with a click-through to the site.

8. Use email newsletters to reward your most loyal customers. With good email newsletter programs, you can subdivide your newsletter so that you can target your most loyal customers with coupons and discounts just for them. The corporate marketers do it; you can, too.

9. Use email newsletters to instigate that first sale from new customers. Have a special newsletter in reserve that introduces new customers to your site, and include a nice coupon in it to encourage the first sale. It’s much easer to get the second and subsequent, once they’re in the habit of buying from you online.

10. Keep good statistics on your email click-throughs. Again, with good email newsletter programs, your click-throughs - the times your customers click on links in the newsletter to go to your website - are recorded. If you know what customers click on and what they ignore, you can set up subsequent emails accordingly to maximize click-through.

11. If you can, find out more about your customers. The more you know about your customers, the better you can target your newsletter. Run surveys from your site, or simply ask for more, optional information when your customer signs up for your newsletter.

12. Use your newsletter to sell advertising to your vendors and affiliates. With a good customer base and proven sales from your newsletter, you can sell advertising space to related businesses, or even to your vendors when they want to push a product. Don’t overlook the eventual money-making potential of your newsletter!

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October 28th, 2008 Identify the Incredible Vodafone Telephone Offers

When thinking about mobile device networks, there are consistently the indistinguishable few that pop into our heads and are the most popular; the above are 3G, 02, Orange, T Mobile the well known Vodafone.

Set up in the early 1980s as Rascal Telecom, the mobile firm then became independent in the early 1991. Headquartered in Berkshire Britain; the retailer are the largest cell phone brand in the world by phone sales and has value in the market of about 75 billion pounds. The corporation has equity interests in more than twenty nations around 6 continents, nearly 187 million proportionate users and more than 30 partner mobile networks.

For more than 20 years the retailer has been on the front of the telephone revolution. The mobile firm is used by so many individuals because the firm is greatly known for their fantastic service. They channel major investments into expanding a telecommunication network that lets all of Vodafone’s clients dial more calls from more areas than each and every other cell phone company, at low rates and whilst continuing to continue supplying amazing quality and reliability to all there customers. In the past three years they have reduced there call rates more than five times, this is the equivalent of them reducing their bills and services by fifty per cent per customer. The mobile corporation has improved its range of cheap mobiles and introduced further flexible payment schemes.

Cell phone technology is upgrading rapidly on a day to day basis. The organisation knows that their mobile phone customers are their main focus hence Vodafone feel the responsibility to make sure that the mobile phone customers can use all the services safely and confidently. What makes Vodafone the most used company to use is that the mobile company actually care about what their customers think. When you do have a problem there’s no need to dread calling as their call centres are located in England and will be able to assist you find a solution to your issues and queries astonishingly quickly. The company always ask their users about their experiences of using the mobile retailer as their specific network and what they can do to make it better for them. Save money with MobileShop and Vodafone.

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October 28th, 2008 Your Brand Promise

Brands evoke responses. Talk to anyone who loves their Starbucks coffee, or hates their car; loves their Apple iPod, or hates their internet provider. When you think of your favorite or least favorite brands, certain feelings and attributes come to mind. These represent the brand. The same is true for people.

When you hear the name Joe, you have an impression of the Joe-brand, good or not so good. When Erin is assigned to your team, you may figuratively breathe a sigh of relief or roll your eyes. It’s the Erin-brand that evokes your response. What about your name? What reaction does it elicit from your boss, coworkers or clients?

We expect brands to demonstrate their attributes, or brand promise, not once or twice, but every time we encounter them. Inconsistencies in performance can damage our brand relationships and cause us to select other brands. With people-brands, it means we promote, fire, assign projects and compensate based on that brand performance.

Of course, we may forgive an occasional slip, seeing it as an atypical hiccup from a brand we otherwise love. For me that happened with Disney. I’m a Disney fan, traveling to Walt Disney World once or twice a year. But a few years back, the magic was tarnishing. The parks weren’t quite as clean, the staff not quite as friendly, the experience not quite as promised, or what I had grown to expect.

Since Disney had the equivalent of banked good-will in their brand relationship account with me, from years delivering on their brand promise, I tried a few more trips. Happily it turned around. But brand relationships we once loved can be diminished and good-will accounts can be overdrawn. It happens at work, too. Previously strong relationships can become bankrupt with inconsistent or poor performance.

Whether emails or hallway hellos, meetings or project plans, ideas or feedback, you imprint your signature with each action. Every encounter informs people what to expect from you. And these impressions, good or not so good, create brand “you” at work.

Remember first grade when you proudly printed at the top of the wide-ruled paper your name so everyone could see it? We may not write our names in big, bold crayon on our work anymore, but make no mistake, your name is on everything you do.

People who are winning at working know that. They’re like great product brands. They’re reliable, dependable and authentic. They deliver their unique brand attributes, not once or twice, but day in and day out; not just on highly visible or politically aligned projects, but on the routine, mundane ones, too. And they’re as personable with the person who can’t promote them as the person who can.

People who are winning at working understand they are a unique brand with specific gifts, talents and attributes. Their name is their icon. Their brand promise is delivering the best of who they are. Want to be winning at working? Deliver the promise in your brand.

(c) 2006 Nan S. Russell. All rights reserved.

Receive a copy of 21 Winning Career Tips (a free download) at http://www.winningcareertips.com Nan Russell has spent over twenty years in management, most recently with QVC as a Vice President. She has held leadership positions in Human Resource Development, Communication, Marketing and line Management. Nan has a B.A. from Stanford University and M.A. from the University of Michigan. Currently working on her first book, Winning at Working: 10 Lessons Shared, Nan is a columnist, writer and speaker. Visit http://www.nanrussell.com

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October 27th, 2008 A New Brand Does Not Mean A Name Change

Brand is important even when not changing your name.
If your goal is to grow your market share and your category is relatively mature then
re-evaluating your brand is as important as your advertising messages. Eighty
percent of our clients change their brand but never change the name of their
product, service or company. The only other thing that changes is their bottom line.

Brand Is A Contract
Think about the dollars that you spend on marketing and advertising and compare
that to the allocation you have made on your brand strategy. If your fiscal goals are
not being met it is possible that the problem is not in your ad copy, media mix or
sales force but in your brand permissions. In the DNA of your brand resides its
permission to be important to the customer you wish to influence. Without a full and
complete understanding of your brand, much of your marketing dollars are being
wasted.

Because we are all business executives, we understand that more often than not, the
profit we will make on a new business deal is decided when the contract is signed.
For this reason, we have our legal departments pour over the fine print before we
affix our signatures and we sign it only when we are sure that every “i” is dotted and
every “t” is crossed. Your brand has the same importance as that legal contract in
influencing your marketing fortunes. As a matter of fact, it would be helpful to
think about your brand charter in exactly those terms a contract because it is a
contract with your target market. If you don’t have a brand charter my point has
already been made.

Permission
Your brand is an umbrella and all that you can rightfully promise to the target
market needs to fit nicely under that umbrella. Your advertising certainly needs to
be different and it needs to be important but it also needs to be believed as “lawful”
within the permission of your brand. Think about Toyota they have enjoyed long
reputation as a reliable builder of solid automobiles and they have successfully
marketed low cost vehicles all the way up to the pricy 4Runner. However, when they
decided to build a luxury automobile they realized that the Toyota brand could
never command its rightful price-point if it was sold as a Toyota. The brand did not
have permission to sell it. As a result, they launched Lexus, a new brand with
permission to do exactly that and in less then a decade, Lexus has gained entry into
the considered set of luxury car purchases right next to Mercedes and BMW. The
same Toyota designers might very well design the Lexus automobile and it might
even be built in the same factory but from a brand perspective it is “a different
beer.”

If you can gain a clear understanding of your brand from the perspective of your target audience and if you can define you brand’s permission in stark and definite
terms, you will come face-to-face with all of the opportunity and limitations that are
inherent in your brand today and limitations are important. EXCLUSION is the price
of brand clarity and it is the currency you need to bank on.

A great brand tells the target audience who it is for AND whom it is not for
because a brand that is for everyone is not a brand at all; it is a description of your
category. Clarity is your ally and brand management is its cost. Get it right and you
can grab market share right out from under your competitor’s nose. Miss it and you
might just as well change your name.

Tom Dougherty
CEO, Senior Strategist at Stealing Share, Inc. Tom began his strategic marketing and
branding career in Saudi Arabia working for the internationally acclaimed Saatchi &
Saatchi. His brand manager at the time referred to Tom as a “marketing genius,”
and Tom demonstrated his talents to clients such as Ariel detergent, Pampers and
many other brands throughout the Middle East and Northern Africa. After his time
overseas, Tom returned to the US where he worked for brand
agencies in New York, Philadelphia, and Washington, DC. He continued to prove
himself as a unique and strategic brand builder for global companies. Tom has led
efforts for brands such as Procter & Gamble, Kimberly Clark, Fairmont Hotels,
Coldwell Banker, Homewood Suites (of Hilton), Tetley Tea, Lexus, Sovereign Bank,
and McCormick to name a few.

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October 27th, 2008 Manhattan Americas Melting Pot

Manhattan is the beating pulse of New York City and has become synonymous with the city as a whole. Manhattan itself is home to Times Square, as well as a number of artistic and cultural centers. Manhattan can be roughly separated into Downtown, Midtown and Uptown areas, each of which contain a number of outstanding attractions.

Located to the south of 14th Street, Downtown Manhattan is the setting of the Financial District which runs along Wall Street, including the rebuilt World Trade Center and Battery Park, from which you can get to the Statue of Liberty by ship. Several well liked cultural areas downtown, including Greenwich Village Tribeca and Soho feature old architecture, chic eats and plenty of shopping. Another admired target downtown is Manhattan, which runs along Canal Street.

The Midtown area is situated between 14th Street and Central Park, and the location of a top arts scene. The center|core|axis|hub|heart} of arts life in the metropolitan area is the Theater District which contains Broadway, Times Square and Hell’s Kitchen, as well as the Madame Tussaud’s. The Midtown area is a convenient area for tourists to stay as there are scores of hotels in New York in the district. Other popular areas comprise Gramercy Flat Iron, a up and coming residential section, as well as the fashion-centric Chelsea District.

Dominated by Central Park, Upper Manhattan the location of the Belvedere Castle in Central Park, the Metropolitan Museum of Art and more than a few museums throughout the Upper East and West side. Furthermore, the district is thesite of Columbia University in Morningside Heights, the old Harlem community and Washington Heights.

Each of the Island’s irreplaceable districts maintain their own sense of history, as well as well liked attractions from world-class arts to eats. A jaunt to New York is not finished without a extensive tour of Manhattan’s excellent places. There is a good reason that the island has come to define the public face of New York. Manhattan is one of the world’s foremost cultural capitals and continues to lead the way in commercial and metropolitan trends.

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October 25th, 2008 Thinking of Rebranding or Refreshing your Existing Brand?

I know what you’re thinking.



“Why on earth would we do that when our brand is well recognised in our industry?”



Well, for the same reason you buy a new suit - to keep up-to-date and look super
attractive to those you want to impress.



Too many business owners and managers think that because they give great service
and are nice people, they don’t have to pay much attention to how their business
looks. They think looking smart and professional is enough.



Unfortunately “smart and professional” is the new beige. Remember, it’s magic not
logic that ignites passion in customers today.



Why is an exciting brand identity important?



While brands speak to the mind and heart, brand identity is tangible and
appeals to the senses. Brand identity is the visual expression of a brand, its tone-
of-voice. It supports, expresses and communicates value. It is the shortest and
fastest form of communication there is.



You can see it, touch it, hold it, hear it, and watch it move.



Brand Identity begins with a brand name and logo and builds into a wide range
of communication collateral. Brand identity increases awareness and builds brand
equity.



Why is a great logo important?



The brain acknowledges and remembers shapes first, colours second
and words third. Shapes make a faster imprint on memory, while colours evoke
strong emotion. The brain takes longer to interpret language.



Creating a distinctive visual language, logo shape and colour scheme is imperative
in brand identity design.



Manchester United plans global domination. What about you?



Manchester United is considered the “Rolls Royce” of soccer. With a market value of
$960 million and 50 million fans, they have but one goal: global domination.



The reason they are succeeding is because their name signifies “winning”, even to
those with a limited knowledge of soccer.



Such is their market domination that even when they don’t win, people love and
admire them; enough to buy shirts, caps and other merchandise worth millions of
dollars.



How did they do it?



Time and money certainly played a big part, as well as owning their own stadium.



Add to that some pretty canny marketing strategies, like finding countries with huge
populations and no dominant national sport, building an impressive website,
expanding television distribution, dynamic merchandising, and the showcasing of
its many down-to-earth stars.



Have they spent much time fine-tuning their brand image?



You bet!



Not a day goes by without their marketing team examining each component
for improvement.



Considering 98% of Manchester United’s current revenue is British generated, one
can only imagine future opportunities and rewards.



Now, what about you? Is your marketing team (most likely to be you wearing one of
your many hats) continually fine-tuning your brand? If not, there’s no time like the
present to start.

Carolyn Morgan is a graphic designer, writer and illustrator who specialises in creating
positioning and brand identity strategies for a wide range of businesses. To see
examples of Carolyn’s work, go to http://www.carolynmorgan.com.au.

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October 24th, 2008 The Basics of Online Sports Gaming

Relate men’s supreme interests and you have got is something known as a Web sportsbook. Truly, what could feasibly be more creative? If you envision a convocation of guys cheering in support of any preferred sports heroes, and frequently lays will be pinned down in parallel to the racket. Aiming to get a share of the enjoyment, bystanders will often attempt to estimate who will make it in the approaching contest. This all comes to be a friendly, good humored contest named Web sportsbook.

Alright, it may easily sound quite neurotic, nevertheless sportsbook wagers is, in reality, merely an amusing entertainment and of teaming up with your fellow sports fanatics. Here, you can bet a any trivial sum of beans and all the same have an ultra cool time. Below, you’ll find sundry guidelines and details to get going sportsbook wagers.

To bet, you should search for a Web sportsbook, i.e. a place that receives Web sportsbook. In America, we have no less than four states to do sportsbook wagers in a legit manner, but beyond legal you may go for it anyplace providing you can determine a bookie AND you happen to be legally of age. The sports you’ll be able to bet on are pro and, of course, college football as well as basketball, professional baseball, professional hockey, and, of course, betting on both horse and dog racing. You’ll have a choice of risking some money on the overall score of a competition, on what round an opponent will be vanquished, and even whether a given tossed coin in a competition will land heads or tails.

The bookmakers are dependant on statistics to help you discern which sports heroes you think will make it. Primarily, there’s distribution, that is to say specific advantage _nul points allocated to a inferior lineup presumed to go down by a given number points. Self-Evidently, this constitutes the betting establishment’s customary process of organizing impartial lays for a Sportsbook. By way of an example, a gambler may bet money on a team presumed to go down and and all the same make money on the wager providing the lineup is defeated by a given number of points.

We can choose between a lot of varying categories of bets- parlay wagers, straight bets, over/under stakes, teaser lays and many more, the straight bets, where you merely guess the side you’re guessing will make it or be defeated being the most typical in sportsbook wagers.

Why not just experiment with it, and enjoy the fun all at once? Simply see to it that you won’t get seized and drain your total social security checks capriciously! After all you might find yourself grieving for it all your life!

Get in on the craze! Top betting online sports usa action on the web!

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