My Utile Center

If you run a mobile auto detailing business or a mobile car wash, you know how much advertising can cost. One advantage to being a mobile business is that you are out and around the community all day and are an excellent source of human intel and information. You can use this knowledge to your advantage and develop a great Media Relations Strategy.

Not all advertising has to be expensive much can be free thru a little bit of pre-planning on your part. Media relations are essential in larger businesses to maintain a strong image with customers, employees and investors a like. Not all small businesses understand the importance of proper media relations. Fortunately I do and it has served our companies well. www.carwashguys.com . Feel free to tour the “In the Media” section of our website and see just how good things can be even in the smallest of companies. You owe it to your self to have an understanding of these things. Below is an outline, which I have prepared which can help you do the same things we have done in your own community.

Here is what I recommend that you do. Take this outline and modify it slightly to fit your individual small business and then write a paragraph or perhaps two for each item listed, then try to be thinking about these things while you are out and about servicing your clientele on your cleaning route.

MEDIA RELATIONS

I. WASHING CARS

A. At Radio Stations

B. Newspapers

C. Cable Companies

II. TIPS

A. Scoops

B. Accidents

C. Interesting Things

III. PRESS RELEASES

A. Spacing

B. Faxing, Email

C. Drop Of

IV. FRIENDLY

A. Say Hi At Events

B. Remember Names

“Lance Winslow” - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs/

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